This project was a collaboration with Reza Morshedzadeh, a talented graphic designer specializing in branding and marketing for major companies. Initially, the assignment focused on photographing Panko, a breadcrumb product by ATN, but after the success of the first round, the scope expanded to include additional products in a cohesive, unified style.
Reza’s vision was to create a product journal featuring each item on one page of a spread, paired with a staged, real-world setting on the opposite page to show the product in use. My role was to handle the product photography, capturing crisp, detailed images that highlighted the quality and versatility of each item. Afterward, Reza incorporated his own graphic elements and descriptive explanations, completing the journal with a professional and visually engaging design.
This collaborative approach provided viewers with both up-close product visuals and practical usage examples, presented in a clean, cohesive layout. Ideal for branding campaigns, product marketing, and editorial photography, this project demonstrates how photography and graphic design can work together to create a compelling and informative narrative for consumer goods.
